Narrowcast

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Narrowcast

Narrowcast, as opposed to broadcast, very broadly implies targeting media content to niche audiences. Traditional broadcast technologies are expensive and are designed to satisfy the needs of the majority of the viewership. Traditional narrowcasting started out as a pay service where encrypted content could be ‘unlocked’ for a fee. Cable TV is a good example of the type of narrowcasting. The Internet encompasses by broadcasting and narrowcasting models and has spawned a new way to target niche markets in much cheaper and targeted ways.

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Digital signage continues the evolution from broadcast to narrowcast, by enabling media network administrators to create advertising targeted at specific audiences in specific locations at the fraction of the cost of traditional broadcast networks. Interactive narrowcasting has also been introduced in shopping malls, airports, and other public places to allow users to use touch screens to find flight schedules, shop locations, restaurants or other information.

More Terms:

Captive Audience Networks
Customer Engagement Technology
Digital Communication Networks
Digital Content
Digital Media Networks
Digital Out Of Home
Digital Signage
Digital Signage Advertising
Digital Signage Networks
Digital Signage Software
Digital Signage System
Dynamic Digital Signage
Electronic Billboards
Interactive Kiosk
Narrowcast
Narrowcasting
Out Of Home Advertising
Point Of Sale Display
Retail Media Channels