Captive Audience Networks

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Captive audience networks consist of displays that are typically located in venues where people are waiting for a service such as airport terminals, doctor waiting rooms, train and bus stations, bank queues or retail checkouts. Captive audience networks are a form of narrowcasting and engage both the viewer and advertiser and therefore captive audience network content is often informative and entertaining as well as advertorial.

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Captive audience networks are often part of a digital signage network.

More Terms:

Captive Audience Networks
Customer Engagement Technology
Digital Communication Networks
Digital Content
Digital Media Networks
Digital Out Of Home
Digital Signage
Digital Signage Advertising
Digital Signage Networks
Digital Signage Software
Digital Signage System
Dynamic Digital Signage
Electronic Billboards
Interactive Kiosk
Narrowcast
Narrowcasting
Out Of Home Advertising
Point Of Sale Display
Retail Media Channels
Sign Software