There are many uses for Mediacaster in the general digital signage marketplace. Most uses fall into the following broad categories:
• Advertise: Sell digital screen time to third-party advertisers
• Market: In-store promotions and product cross-selling and up-selling
• Educate: Distributed training and education for institutions and organisations
• Entertain: Reduce boredom at in-store queuing points
• Inform: Broadcast up-to-date news, events calendars and location sensitive information to highly targeted audiences
• Alert: Send emergency messages to those people who need it most