"Digital signage is a form of out-of-home advertising in which content and messages displayed
on an electronic screen, or digital sign, can be changed without modification to the physical sign,
typically with the goal of delivering targeted messages to specific locations at specific times.
Digital signage offers superior return on investment compared to traditional printed signs."
- From Wikipedia, the free encyclopedia
3 September 2008
Moving Tactics, a South African specialist in retail advertising, have selected Isenzo as their digital signage technology provider after a successful three month field trial.
CAPE TOWN, SOUTH AFRICA - 3 September 2008 - Moving Tactics, a South African specialist in retail advertising, have selected Isenzo as their digital signage technology provider after a successful three month field trial.
"Digital signage offers significant ROI compared to static POS signage, in addition to being highly versatile and visually appealing," said Moving Tactics' Business Development Director, Ray Smeda. "The success of the software in the Midas environment, has given us absolute confidence in Isenzo, and we will be utilizing the Mediacaster software in Picardi Rebel, Ultra Liquor, Makro Cellular and our Sport Store environments nationally."
"Present market conditions are calling for retailers to employ new marketing strategies to drive sales." said Isenzo co-founder and CEO, Peter Robson. "The rapid uptake of digital signage is supported by research studies that show 70% of all purchase decisions are made in-store and that using digital signage to deliver compelling in-store content produces demonstrable sales-lift."
Moving Tactics has initially deployed Isenzo's software to manage their Midas-branded retail channel, which displays a programme of advertising, entertainment and news headlines in 100 outlets of the automotive spares group. One of the key factors in the decision to select Mediacaster, was the significant reduction in data use and the robust performance of the software compared to other available products.
Added Robson, "Mediacaster is an open-platform digital signage product that has been designed for companies and organisations who wish to create and manage their own media channels. After two years of extensive development and testing, winning over a key player like Moving Tactics demonstrates that our software is ready for complex, large-scale deployments in the digital signage sector."
About Isenzo
Isenzo is a technology company, based in Cape Town, South Africa, that develops robust and cost-effective multimedia broadcast solutions for the corporate, retail and leisure industries.
Isenzo's user-friendly technology allows users to easily create and manage a variety of digital media channels such as Digital Signage; Out of Home Networks; Corporate and Retail TV; and Multimedia Info Displays. For more information visit the website at www.isenzo.com
3 September 2008
Isenzo announced today that its digital signage technology is now being distributed and supported throughout North America by Focus Enhancements, Inc. (NASDAQ:FSCE)
CAPE TOWN, SOUTH AFRICA - 3 September 2008 - Isenzo has secured a strategic North American distribution deal with Focus Enhancements Inc. that significantly expands the availability of Isenzo's digital signage software in the USA and Canada.
Isenzo's software was selected after extensive testing and will be marketed as the Focus MM-1 Universal Media Manager to reflect the integrated solution of software, hardware and technical support that will be offered to end-users through Focus' extensive channel partner network.
"Digital signage networks are complex systems, so a successful implementation depends on tight integration of the many components, as well as local support," said Isenzo co-founder and CEO, Peter Robson. "We are therefore very pleased that customers in North America are now able to experience our digital signage technology as part of a comprehensive offering, which is backed-up by an industry leader like Focus Enhancements."
Isenzo has provided us with a complete customized product which significantly expands the flexibility of our Media delivery family of products," said Michael Conway senior vice president of business development and strategy. "The MM-1 Universal Media Manager elegantly combines screen layout, management, distribution, and monitoring modules for a flexible and cost effective solution."
About Isenzo
Isenzo is a technology company, based in Cape Town, South Africa, that develops robust and cost-effective multimedia broadcast solutions for the corporate, retail and leisure industries.
Isenzo's user-friendly technology allows users to easily create and manage a variety of digital media channels such as Digital Signage; Out of Home Networks; Corporate and Retail TV; and Multimedia Info Displays. For more information visit the website at www.isenzo.com
Availability
Interested parties in the USA and Canada should contact Focus Sales directly at 408 866 8300 to get details of their nearest representative, or visit the Focus Enhancements web site at www.focusinfo.com to download a demo. The MM-1 will be shown at IBC 2008 at the Amsterdam RAI Center (Stand 9.D41) from September 12-16.
About Focus Enhancements Inc.
Focus Enhancements, Inc. (NASDAQ CM:FCSE), headquartered in Campbell, CA, is a leading designer of world-class solutions in advanced, proprietary video and wireless video technologies. The company's Semiconductor Group develops wireless IC chip set based on WiMedia UWB standard and design as well as markets portable ICs to the video convergence, portable media, navigation systems and smartphone markets. The company's System Group develops video products for the digital media markets, with customers in the broadcast, video production, digital signage and digital asset management markets.
14 June 2007
Isenzo has announced the release of the beta version of Mediacaster, a flexible and cost-effective software product that makes it easy to create and manage a variety of out-of-home TV networks such as Digital Signage, Retail Television and Public Information Displays.
The recently launched Isenzo focuses on developing software and solutions for broadcast multimedia. Explaining the relevance to advertisers and the industry at large, Peter Robson, CEO of Isenzo, says "Forward-looking advertisers are aware that the traditional mass-media landscape is fragmenting into many vertical markets. As the one-to-many model declines, targeted one-to-one communication is emerging as a key strategy for the future".
Robson continues "Highly targeted channels like out-of-home networks and retail television are proving to be extremely effective at communicating the brand proposition directly to the consumer at the point of purchase, however costs have being a decisive obstacle to-date."
Acknowledging set-up and running costs as major barriers to entry, Isenzo has developed Mediacaster which allows users to create and manage a variety of digital media channels including retail TV, digital signage, public information displays, electronic billboards and other captive audience networks.
Mediacaster is a modular software suite that has been designed to take advantage of broadband networks and compressed HD media formats. Its backbone is a robust communication component that is optimised for bandwidth efficiency and network resilience, ideally suited to broadband infrastructure. On top of this backbone, sits a comprehensive database component that allows users to create and manage highly complex channel infrastructures.
Having tested the communications components in the field for almost a year, Isenzo is confident that the product is extremely stable and able to cope with disconnects, power failures and limited bandwidth. In addition to this the database that controls the system has been carefully designed for scalability, allowing users to quickly expand their network, adding new channels and playout points without any downtime.
"Additionally, our modular approach allows us to quickly develop and implement new features for the software. Many exciting modules are planned for release later this year and users can look forward to regular updates," explained Peter Scholtz, CTO of Isenzo.
Digital media networks are growing at a phenomenal rate in the US and Europe with projected annual growth of nearly 50%. Cap Ventures forecast that the digital signage industry alone will be worth $2 billion by 2009. Retailers, Hospitality Chains, Corporates and Government Departments are all discovering that targeted communication is an efficient and effective method of delivering their message. However, the high price of entry has excluded many entities that would benefit from these new technologies.
The three main cost centers in any network are the video displays, the communication infrastructure and the channel management software. Prices of displays are plummeting; a large format flat screen costs less than half of what it did 18 months ago. Broadband too is getting cheaper as competition increases.
However, channel management software still comes at a heavy premium. High prices, yearly license fees and hidden costs for support and upgrades prevents wider adoption of this effective new method of communication.
1 June 2007
Mediacaster allows you to create and manage a variety of digital media networks including; Digital Signage, Retail Television, Out of Home Networks, Corporate Channels and Multimedia Info Displays. Mediacaster is quick to set up, easy to operate and contains many powerful features. No monthly license fees, no forced hosting, no hidden costs, just download, install and get broadcasting.